What Expedia and GoDaddy Have in Common: Great Content.

Why Quality Content Matters for a Successful, Profitable Website

Many, many elements go into putting together a successful and profitable website. From a web designer’s point of view, a polished appearance and excellent ease of use may be the prime considerations, but in many respects these ingredients are just the icing on the cake. High-quality content can be the factor that turns an average website into a winner. Why is strong content so important?

Let’s take Expedia and GoDaddy as examples. These websites aren’t content to simply provide a service (i.e. booking hotels or registering domains). They have thousands of informational pages that make sure their customers have answers to nearly every question they can possibly have.

They also give out promo codes to entice readers to book with them. That’s right: they’d rather have you pay less than buy from one of their competitors:
http://coupongo.org/expedia-promo-code/
http://vpscoupons.org/renewal-coupon-godaddy/

Displays Professionalism

The average web user is a fickle being. If they land on your site only to find poorly written, error-strewn content, they will usually be gone as quickly as they arrived. First impressions count, and high-quality content will project a professional image and sow the seeds of trust in a visitor’s mind.

Promotes Sales

Content also plays a vital role in the sales process once your visitor has been convinced to stick around for a while. Although providing a great product at a competitive price is half the battle, it’s your content that gives you the opportunity to nudge a visitor toward being a customer. Even non-commercial content can help convince a potential shopper that they’ve found what they’re looking for, but if you take the time to introduce carefully crafted marketing messages into your copy, you can expect sales to flow much more freely.

Remember what we said about GoDaddy. If you have trouble with your web hosting, WordPress or whatever, there’s a massive knowledge-base you can check to get answers to your problems.

Reduces Customer Doubts

High quality content can also boost sales through a more subtle process. Any degree of doubt can stop a visitor from making a shopping decision, and your website content can help bolster their confidence by preemptively answering any questions they may have, without the sales-killing delays that an email exchange would involve. When executed properly, comprehensive content can greatly reduce the uncertainties and doubts that get in the way of conversions.

Reduces Support Costs

Even after the sale has been made, properly formulated content can still play a vital role. By providing in-depth information on your product or service, you have a ready-made resource to use during customer support. For example, pointing a customer to the relevant sections of a comprehensive FAQs section is much quicker and easier than answering each query individually.

Also, good content can reduce the support burden by fully qualifying a customer before they buy. Website copy which accurately and completely describes your product will reduce the chances of customers buying under a false impression, and then requiring support to make sense of their purchase.

Generates Traffic

Lastly, strong content can be a powerful driver of traffic. Search engines are extremely fond of unique, well-written copy, and all else being equal, a site with excellent content will tend to rank higher than one composed purely of images and sparse, dry product information.

Also, the more relevant material your site plays host to, the more scope there is to attract visitors through a wider range of search queries. Excellent content can also build traffic through social media, harnessing the power of sharing to put your brand in front of an almost unlimited number of potential customers.

A successful website needs to get a lot of things right if it’s to rise above the ranks of the mediocre. While glossy design and attractive images are of course important, it’s the textual component that can make the greatest impact. Is your website content working well enough for you?

Coupon Codes and Blogger Tips

First, the Coupon Codes:

We’ve discovered that people like free stuff. What??? I know, I know: it’s hard to believe, but it’s true. We’re giving away free coupon codes to save on various products this month. What’s on tap for this post? GoDaddy. If you have a website, or are thinking of starting a website sometime soon, GoDaddy is the world’s largest domain registrar AND web hosting provider. Use coupon code: cjc1off30 to save 30% off your purchase. Thanks to CouponGo for supplying us with the promo code (by that we mean letting us take it off your website!):

http://coupongo.org/godaddy-renewal-code/
blog mistakes and coupon codes

5 Common Blogging Mistakes You Need to Avoid

Whether you currently run a business or are considering starting one, blogging offers a chance to build an audience within your niche. A blog can be used to filter traffic through to your offer, warming leads up to your products. You can also use the content to rank in the search engines, attract visitors from social media, and show proof of your industry knowledge. There are, however, a number of mistakes that reduce the effectiveness of blogging, driving potential readers away. If you can remove these problems from your blog, you stand a good chance of building a loyal following that eventually purchases products from you.

Title and Content Don’t Match

Effective titles are important for driving traffic from the search engines and social media platforms. If the title doesn’t convey what the article is about, though, you can quickly lose readers. It is okay to create some intrigue, but exaggerations and misleading subjects will leave a bitter taste in the mouth. Ensure the title accurately informs readers or at least avoids any dishonesty or trickery.

Comment Section is Spammed

Blog comments can be a helpful factor, with blogs benefiting from active conversation. Many bloggers want to simplify the commenting process, though, so they allow approval of all comments. Comment spamming software is highly advanced  these days, creating realistic comments to bypass many spam filters. There are plugins and tools to assist with commenting, but you can best avoid problems by being active within your own comment section.

https://support.google.com/blogger/answer/187141?hl=en

No Conversion Elements

Visitors might access your site to read a particular article, but there is an opportunity for them to take further action. If a visitor leaves after consuming the content, it is highly unlikely they will remember to come back. Creating conversion elements increases the chances of gaining a long-term subscriber, making it easy for them to subscribe to you. You could promote your email list, offer a product, and display your social media buttons, making these elements as clear, prominent, and accessible as required.

https://www.shoutmeloud.com/best-social-sharing-wordpress-plugins.html

Lack of Images or Video

A bland page full of text is not inviting for many visitors. While the text may be the most important factor, you can draw people in by including images and videos. Ideally, these images and videos will add something to the article, assisting a point in a visual manner. You can also include graphics in the sidebar, but avoid cluttering the page too much as it can distract visitors. If a post features a lot of data or brief facts, creating an accompanying infographic can make the points digestible.

Navigation is Unhelpful

As your blog grows, creating user-friendly navigation will have a big impact on your ability to keep people on the site. There may be many relevant posts that a reader would benefit from, but they are often hidden away within a long list of articles. Look to simplify navigation, creating clear category pages that assist visitors. You could also include related posts underneath articles and show the top trending articles in a prominent position.

A good blog will be driven by content, but sometimes even the best content can be derailed by poor promotion and simple mistakes. In most cases, though, these mistake can be fixed quickly, allowing you the opportunity to focus on delivering for your audience. Most mistakes are a result of not putting your readers first, so it is inevitable they create a bad impression. However, fixing common problems, creating great content, and promoting your blog to a targeted audience allow you to build a niche hub that attracts the type of readers who will share your content and purchase your products.