What Expedia and GoDaddy Have in Common: Great Content.

Why Quality Content Matters for a Successful, Profitable Website

Many, many elements go into putting together a successful and profitable website. From a web designer’s point of view, a polished appearance and excellent ease of use may be the prime considerations, but in many respects these ingredients are just the icing on the cake. High-quality content can be the factor that turns an average website into a winner. Why is strong content so important?

Free Coupon Code Resources For GoDaddy and Enterprise:

Let’s take Enterprise and GoDaddy as examples. These websites aren’t content to simply provide a service (i.e. booking car rentals or registering domains). They have thousands of informational pages that make sure their customers have answers to nearly every question they can possibly have. Click here to get deal.

They also give out promo codes to entice readers to book with them. That’s right: they’d rather have you pay less than buy from one of their competitors.

Displays Professionalism

The average web user is a fickle being. If they land on your site only to find poorly written, error-strewn content, they will usually be gone as quickly as they arrived. First impressions count, and high-quality content will project a professional image and sow the seeds of trust in a visitor’s mind.

Promotes Sales

Content also plays a vital role in the sales process once your visitor has been convinced to stick around for a while. Although providing a great product at a competitive price is half the battle, it’s your content that gives you the opportunity to nudge a visitor toward being a customer. Even non-commercial content can help convince a potential shopper that they’ve found what they’re looking for, but if you take the time to introduce carefully crafted marketing messages into your copy, you can expect sales to flow much more freely.

Remember what we said about GoDaddy. If you have trouble with your web hosting, WordPress or whatever, there’s a massive knowledge-base you can check to get answers to your problems.

Reduces Customer Doubts

High quality content can also boost sales through a more subtle process. Any degree of doubt can stop a visitor from making a shopping decision, and your website content can help bolster their confidence by preemptively answering any questions they may have, without the sales-killing delays that an email exchange would involve. When executed properly, comprehensive content can greatly reduce the uncertainties and doubts that get in the way of conversions.

Reduces Support Costs

Even after the sale has been made, properly formulated content can still play a vital role. By providing in-depth information on your product or service, you have a ready-made resource to use during customer support. For example, pointing a customer to the relevant sections of a comprehensive FAQs section is much quicker and easier than answering each query individually.

Also, good content can reduce the support burden by fully qualifying a customer before they buy. Website copy which accurately and completely describes your product will reduce the chances of customers buying under a false impression, and then requiring support to make sense of their purchase.

Generates Traffic

Lastly, strong content can be a powerful driver of traffic. Search engines are extremely fond of unique, well-written copy, and all else being equal, a site with excellent content will tend to rank higher than one composed purely of images and sparse, dry product information.

Also, the more relevant material your site plays host to, the more scope there is to attract visitors through a wider range of search queries. Excellent content can also build traffic through social media, harnessing the power of sharing to put your brand in front of an almost unlimited number of potential customers.

A successful website needs to get a lot of things right if it’s to rise above the ranks of the mediocre. While glossy design and attractive images are of course important, it’s the textual component that can make the greatest impact. Is your website content working well enough for you?

Coupon Codes and Blogger Tips

First, the Coupon Codes:

We’ve discovered that people like free stuff. What??? I know, I know: it’s hard to believe, but it’s true. We’re giving away free coupon codes to save on various products this month, such as a car rental for a weekend. What’s on tap for this post? GoDaddy. If you have a website, or are thinking of starting a website sometime soon, GoDaddy is the world’s largest domain registrar AND web hosting provider. Use coupon code: cjc1off30 to save 30% off your purchase. Thanks to DiscountGo for supplying us with the promo code (by that we mean letting us take it off your website!):

For more coupon offers for web hosting and domain registrations click here to view deal.

blog mistakes and coupon codes

5 Common Blogging Mistakes You Need to Avoid

Whether you currently run a business or are considering starting one, blogging offers a chance to build an audience within your niche. A blog can be used to filter traffic through to your offer, warming leads up to your products. You can also use the content to rank in the search engines, attract visitors from social media, and show proof of your industry knowledge. There are, however, a number of mistakes that reduce the effectiveness of blogging, driving potential readers away. If you can remove these problems from your blog, you stand a good chance of building a loyal following that eventually purchases products from you.

Title and Content Don’t Match

Effective titles are important for driving traffic from the search engines and social media platforms. If the title doesn’t convey what the article is about, though, you can quickly lose readers. It is okay to create some intrigue, but exaggerations and misleading subjects will leave a bitter taste in the mouth. Ensure the title accurately informs readers or at least avoids any dishonesty or trickery.

Comment Section is Spammed

Blog comments can be a helpful factor, with blogs benefiting from active conversation. Many bloggers want to simplify the commenting process, though, so they allow approval of all comments. Comment spamming software is highly advanced  these days, creating realistic comments to bypass many spam filters. There are plugins and tools to assist with commenting, but you can best avoid problems by being active within your own comment section.


No Conversion Elements

Visitors might access your site to read a particular article, but there is an opportunity for them to take further action. If a visitor leaves after consuming the content, it is highly unlikely they will remember to come back. Creating conversion elements increases the chances of gaining a long-term subscriber, making it easy for them to subscribe to you. You could promote your email list, offer a product, and display your social media buttons, making these elements as clear, prominent, and accessible as required.


Lack of Images or Video

A bland page full of text is not inviting for many visitors. While the text may be the most important factor, you can draw people in by including images and videos. Ideally, these images and videos will add something to the article, assisting a point in a visual manner. You can also include graphics in the sidebar, but avoid cluttering the page too much as it can distract visitors. If a post features a lot of data or brief facts, creating an accompanying infographic can make the points digestible.

Navigation is Unhelpful

As your blog grows, creating user-friendly navigation will have a big impact on your ability to keep people on the site. There may be many relevant posts that a reader would benefit from, but they are often hidden away within a long list of articles. Look to simplify navigation, creating clear category pages that assist visitors. You could also include related posts underneath articles and show the top trending articles in a prominent position.

A good blog will be driven by content, but sometimes even the best content can be derailed by poor promotion and simple mistakes. In most cases, though, these mistake can be fixed quickly, allowing you the opportunity to focus on delivering for your audience. Most mistakes are a result of not putting your readers first, so it is inevitable they create a bad impression. However, fixing common problems, creating great content, and promoting your blog to a targeted audience allow you to build a niche hub that attracts the type of readers who will share your content and purchase your products.

How to Use Headphones Under $100 to Study Effectively for an Exam

Preparing for exams is normally tough and stressing since every student want to excel. Drinking coffee isn’t the answer, despite how delicious a good cup of organic coffee tastes. So, how can you lower stress and stay focused during those final days before you sit for your exams?

Minimize Distractions with the Best Headphones Under $100

Using headphones to listen to music is an excellent way improve your focus and drown out background noise while studying. We know that as a student you probably don’t have a ton of money to spend on headphones, but we found this excellent list of the best headphones under $100. The type of music that you listen to can have an effect as well, it’s recommended to listen to music without lyrics such as classical or electronic music for the most effective studying. There are some music tracks out there that are said to improve your brainwaves by listening to it, but the science on that is shaky at best.

best headphones under $100

Save Money

Nothing stresses out the nervous system like money concerns. Especially for students. So here’s a quick tip: use coupon websites whenever you can. They will help you save money, and give you more peace of mind. You’ll have more mental energy to focus on your studying. You can also have an emergency card (even if you’ve never owned a credit card before) on standby. Just don’t splurge before it’s an emergency!

Create a schedule

Preparing to sit for exams is similar to preparing for war. In both circumstances, you need a practical strategy. Here, you need to begin by mapping out your study time and finding out which tests you are taking on
which days. Since some exams may be on the same day while others are staggered, make sure you mark your calendar with all test dates. Next, create a timeline for the duration you will be studying. Once you know how much time you
need to spend preparing for specific exams, you are highly likely to stick to the schedule.

Alternate your study spots

A study published in the New York Times indicates that alternating the room where you study is likely to improve retention. In an experiment conducted by psychologists involving college students, researchers discovered that students put in a windowless room did far less compared to students placed in a modern, spacious room with a courtyard. So, rather than spending the entire study time in a library, consider changing to a quiet coffee house or courtyard.

Eat super foods

You have probably heard that you should never miss the first meal of the day: breakfast. And this holds true when you are about to sit for your exams. Studies show that high-fiber, high-carb and slow digesting foods such as oatmeal are great to start your day.

However, good food is not just great for the day of the test, but it is also important a week or two before the exams. In a study published by the University of Oxford involving 16 college students, researchers found that students who ate a balanced diet including vegetables and fruits retained their thinking speed as well as attention. On the other hand, students fed on a low-carb, high-fat diet heavy on eggs and meat experienced a decline in thinking speed and attention.

Basically, when you study, your brain consumes glucose, so when you eat a balanced diet, you provide the brain with the necessary fuel for studying.

Take regular breaks

It is normal for a person studying exams to try and study as many hours as possible. However, this is often counterproductive. Studies show that anyone aiming for long-term retention of knowledge must take regular breaks to help the brain absorb more information. In addition, taking regular breaks helps in keeping you focused and motivated. Since studies show that new information is not assimilated after 1 hour, you should take a break every 50 minutes.

Do not stay up all night

Sleep is an important aspect of the learning process, however, most students stay up late on the eve on the exam trying to cover as much as possible. What they do not know is that staying up all night before an exam is disastrous as it gets you exhausted before the exam begins.

When you sleep, your brain assimilates information gathered during your study time. Getting enough shut-eye will go a long way in helping you recall those complex math formulas you need for your exams.

You might notice that a lot of the tips for writing an effective exam are the same for leading a balanced and healthy lifetstyle, there is a reason for that! Humans perform their best when they eat well, get enough sleep, and focus on a task. I would even throw in one extra suggestion: go for walks as study breaks. The increased oxygen consumption and Vitamin D from sunlight will help you perform even better.

Good luck on your exams!

Online Shopping Coupons and the Art of Hygge

Hygge is a popular concept that has been practiced in Scandinavia for decades but has recently spread to other parts of Europe and North America. Hygge, pronounced “hue-gah”, does not have a direct English translation, but has a similar meaning as the English terms “comfort” and cozy”. The Oxford dictionary defines hygge as, “A quality of coziness and comfortable conviviality that engenders a feeling of contentment or well-being.”┬áBasically, it’s doing things that make you feel comforted or cozy to help get through the winter months when daylight and warmth is in short supply.

And What about Online Shopping?

Retail therapy! Now, we’re not suggesting that you stay in and spend your entire savings account to get you through the winter. But picture this: you put on some warm PJs, get a blanket and your laptop and settle in on the couch. Make yourself a cup of tea or pour a glass of wine (please drink and shop online responsibly!) and start shopping for vacations in tropical destinations. You can just window shop, or my suggestion is to hone your skills in bargain hunting. Coupon websites abound, one of my favourites to peruse is couponcoder.com (correction: we now recommend CouponLynx.org). You may be surprised at the great deals you can find! Or you can look at clothing online. I personally find shopping malls to be a tiring and stressful experience, it’s much nicer to browse at your own pace from the comfort of your home.

coupon codes

Other Ways to Practice Hygge

Hygge is a big part of Danish life and a culture and because of this, Danes are often called the happiest people on Earth. The practice of hygge extends into Sweden and Norway as well. Scandinavians experience long, harsh winters, but have used hygge to successfully combat seasonal affective disorder. Rather than focusing on the negative aspects of cold and dark winters, Scandinavians have found a way to practice a deliberate slowness and an appreciation of the present through hygge.

Hygge is all about taking the time to appreciate and take pleasure in everyday items, foods, and atmosphere. It can be practiced in many ways. For example, you might combat dark winter mornings by lighting a candle and enjoying a cup of tea in your favorite china teacup. Spend an evening snuggled up under a warm blanket with a book you’ve been wanting to read. Or enjoy sipping a warm cup of coffee in front of a crackling fire. Spend your Saturday wearing your coziest pair of sweatpants and warm socks.

This may sound like a practice only appealing to introverts, however, spending time with loved ones is also an important part of hygge. This can mean cooking up a big pot of your favorite soup and inviting friends over for a game night or snuggling up with your family to watch a movie.

And hygge is not only for indoors or winter. Hygge can also mean picnics on warm summer afternoons, campfires on the beach, or inviting friends over for a backyard barbeque. It can mean long nature walks, no matter the weather, or appreciating the sound of raindrops hitting your umbrella.

Hygge is a wonderful way to find joy in the simple pleasures of daily life. If you are interested in combatting the winter blues with an atmosphere of coziness, experiencing indulgence without gluttony and creating special memories with your loved ones, adopting a hygge lifestyle is perfect for you.