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5 Common Blogging Mistakes You Need to Avoid
Whether you currently run a business or are considering starting one, blogging offers a chance to build an audience within your niche. A blog can be used to filter traffic through to your offer, warming leads up to your products. You can also use the content to rank in the search engines, attract visitors from social media, and show proof of your industry knowledge. There are, however, a number of mistakes that reduce the effectiveness of blogging, driving potential readers away. If you can remove these problems from your blog, you stand a good chance of building a loyal following that eventually purchases products from you.
Title and Content Don’t Match
Effective titles are important for driving traffic from the search engines and social media platforms. If the title doesn’t convey what the article is about, though, you can quickly lose readers. It is okay to create some intrigue, but exaggerations and misleading subjects will leave a bitter taste in the mouth. Ensure the title accurately informs readers or at least avoids any dishonesty or trickery.
Comment Section is Spammed
Blog comments can be a helpful factor, with blogs benefiting from active conversation. Many bloggers want to simplify the commenting process, though, so they allow approval of all comments. Comment spamming software is highly advanced these days, creating realistic comments to bypass many spam filters. There are plugins and tools to assist with commenting, but you can best avoid problems by being active within your own comment section.
No Conversion Elements
Visitors might access your site to read a particular article, but there is an opportunity for them to take further action. If a visitor leaves after consuming the content, it is highly unlikely they will remember to come back. Creating conversion elements increases the chances of gaining a long-term subscriber, making it easy for them to subscribe to you. You could promote your email list, offer a product, and display your social media buttons, making these elements as clear, prominent, and accessible as required.
Lack of Images or Video
A bland page full of text is not inviting for many visitors. While the text may be the most important factor, you can draw people in by including images and videos. Ideally, these images and videos will add something to the article, assisting a point in a visual manner. You can also include graphics in the sidebar, but avoid cluttering the page too much as it can distract visitors. If a post features a lot of data or brief facts, creating an accompanying infographic can make the points digestible.
Navigation is Unhelpful
As your blog grows, creating user-friendly navigation will have a big impact on your ability to keep people on the site. There may be many relevant posts that a reader would benefit from, but they are often hidden away within a long list of articles. Look to simplify navigation, creating clear category pages that assist visitors. You could also include related posts underneath articles and show the top trending articles in a prominent position.
A good blog will be driven by content, but sometimes even the best content can be derailed by poor promotion and simple mistakes. In most cases, though, these mistake can be fixed quickly, allowing you the opportunity to focus on delivering for your audience. Most mistakes are a result of not putting your readers first, so it is inevitable they create a bad impression. However, fixing common problems, creating great content, and promoting your blog to a targeted audience allow you to build a niche hub that attracts the type of readers who will share your content and purchase your products.